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Madison is located in the south-central part of Wisconsin and the state’s second-largest city, which is centered on an isthmus between the Lakes Mendota and Monona. The city is a hotbed of information and technology, health care, and of the manufacturing industries. Madison exudes a casual, down-to-earth feel that you will most likely expect of America’s Dairyland. Residents and visitors can go out and dine on food that is prepared by Michelin chefs and enjoy performances by musicians and actors. Its fresh produce, meats, and goods at the county farmers’ market where they can grab breakfast and coffee. Madison has welcomed new residents over the past decades and is continuing to entertain and accommodate new ones. The city’s cost of living is higher compared to both the state and the national average. Housing prices are much higher than that of the rest of the country.

Home Prices

417,961 +5%
338,242 +9%

Relative Price (per sqft.)

213 +3%


180 -25%
208 -9%

Market Duration

43 +8%
Population 243,344 (15.80%)
House Size (sqft.) 1,705 (-0.40%)